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MIXED, VARIABLE AND INCLUSIVE

Typography design, 2021.

The concept of the proposal resides in the creation of a complete typeface, with different variants and morphologies, that is capable of expressing this reality that comes to be treated in a marginal way. It is about generating a free typeface, generated mainly looking for its versatility, but the first objective being to make a typeface suitable for use in teaching. and school environment. This is a field in which both the inclusiveness of any non-binary identity or gender, or not predefined by the boys/girls dogma, must manage to evolve, thus generating safer, more comfortable spaces where conversation topics can be generated that many times they are not addressed, or even denied. This is something to change and/or deal with in the different schools in Spain, and this is the problem and the main field under which the following artistic proposal is established.

 

    → Full project here, download link here

TALIEA

Collection design, 2020.

Created by the need to find a free artistic environment in what we do, the result was a piece with an enormous creative process. We sought to break with lines, perspectives and neutral colors and also reflect a strong connection between art and our existence, a relationship between the degradation of the human being and his aspiration to paradise, representing the eight mountains that surround him, Rub al hizb.

 

     Photography and Fashion Film by:  Alberto Urraca, and Yungakita

    → Collection available at Slang Sport

BELLE DE MAI

Typeface design, 2020.

Conceptualised Belle de Mai inspired by culture shocks between expensive, central city zones and their lower cost, suburban counterparts within built-up metropolitan cities. Based particularly on these contrasts in and around Paris, Belle de Mai draws from french culture and city-scape architecture to construct a typeface which embodies two sides of the city.

Taking its name from the hood of La Belle de Mai, the typeface draws inspiration from the culture of the area and features a juxtaposition of curving elegance alongside razor-sharp edges, heavy stroke contrasts and a popping tilted axis in ‘o’ and ‘e’. With Open Type features including lowercase and uppercase, ligatures, numbers, symbols and diacritics, there’s plenty of ways to bend Belle de Mai for many individual projects.

    → Licenses available at Type Department

    → Designed at EEAASS José Nogué

PEDRO LADROGA

Lettering and title credits, 2020.

Lettering designed for the titles of “Me olvido”, a song by Pedro Ladroga. Inspired on the aesthetic culture of China 80’s neon lights “When you think about Hong Kong and its visual culture, the first thing that comes to mind will be its neon signs” according to Aric C.

 

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BELMEZ ATTITUDE

Isotype design, 2020.

Design of an isotype, inspired in the actual logotype of Belmez Attitude, a Spanish local brand focused on a different point of view about the climbing world. The way they inspired the local movement of small brands, and the love for mountain sports and not for the competition were some of the most important benefit key at the brief.

 

‘‘Belmez is not about sports fans or training rats, just an attitude the hunting team lost in an uncertain era of apps.’’ Using their own existing slogan

 
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ELIO TOFFANA

Branding and identity, 2020.

Fascinated by typography, 60KILOS conceptualised Belle de Mai inspired by culture shocks between expensive, central city zones and their lower cost, suburban counterparts within built-up metropolitan cities. Based particularly on these contrasts in and around Paris, Belle de Mai draws from french culture and city-scape architecture to construct a typeface which embodies two sides of the city.

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REINA

Typeface design, 2019.

Reina is typeface that has qualities always attributed to southern Spain. The distance with any modern typography, the curved and round shapes, the calligraphic style, which always reminds of artisanal. This type was made for a rebranding of Calzados Reina, a small local and neighborhood business that my father currently runs and that my grandfather started, has been the main reason which has inspired me to make a typeface that could adapt to what it is and the values ​​it has. 

Always inspired on the antique roman typefaces, looking for a traditional style and making manual strokes, with lot of curves, and looking for a rounded type design, far away from slanted auctions. This type face is perfect por long texts, big capital titles, and a close contact and communication with the client.

    → Free download available here 

    → Designed at EEAASS José Nogué